This webinar talked about how and why legal services and their clients are feeling the benefits of social media. Learn how easy it is to make and spread your content with Sart Rowe of Inclusive Law, Shelly Saves the Day, and Daniel Ediger of Northwest Justice Project!Photo by Cristian [email protected] Pexels
Attorneys want to help everyone who comes to them with a question, but there aren't enough hours in the day! When the answers to common questions become easy to find, it builds a community and starts a dialogue. The dialogue in your community can be used as topics for more content later to help even more people. By making an internet presence and spreading information, attorneys can answer the most asked questions and spend their time helping people with more complicated issues. Commentary videos on how a case turned out, why, and how else it could have turned out can also be another source of content that answers questions and opens a dialogue for your community.
Sometimes people worry if they should make content or not because they feel they aren't entertaining enough or particularly tech savvy. What matters is that your content is focused, engaging, and accessible for the people who need it. Sticking to one topic at a time will help videos to stay short and keep dialogue open ended. Videos with animations, multiple languages, and infographics help make videos more accessible. Facebook Live andStremio help keep changing topics for larger audiences easier to make and maintain. Live video is great for people who aren't skilled at video editing to still make video and it lets video makers communicate in real time with their communities. Videos about questions on topics that have already been discussed, topics that are relevant year round, and local information will keep your community active and engaged! Transcripts and animated videos can take time but are important for keeping your information accessible for people with disabilities.Photo by John-Mark [email protected]
There's no need to buy an expensive camera! Even a cell phone can record posts on Instagram stories that can be downloaded and put on other platforms. You can record a call to turn it into a video by putting text over a solid background in Camtasia, which can make multilingual videos quickly. Descript, Trint, simon says, Speechy Light, Canvas are all automatic transcription services that can save time! You can also use transcriptions for an array of social media article uses.
With easy to learn software like Toonly, Doodly, Keypoint, Canva, Final Cut, Powtoon,Vimeo, and Camtasia everyone can learn how to edit videos! The software, Video Scribe, has templates for videos which can be useful for making instructional videos. Carousel posts on Instagram for grouping information and giving step by step instructions. Canvas, Picmonkey, Gimp, Adobe Spark, Picsart, Pexels, and Photoshop are also helpful for making infographics and impressive thumb nails. Doodly makes animated white board videos while Toonly makes cartoon videos which can be helpful for people who don't want to be on camera.Image by Tracy Le Blanc @ Pexels
To make sure your information is seen and shared as much as possible, be sure to put the same information on multiple platforms. Youtube, Facebook, IGTV, Tiktok, Linkedin, Snapchat, Pinterest, Instagram are intuitive platforms that make sure everyone can get their message out into the world! Making your work eye-catching is surprisingly easier than you might think. The first thing someone will see is your thumbnail. First, make sure the thumb nail captures the video's topic. You want someone to be able to tell exactly what your video is about at a glance. Pexels, Unsplash, Photopin, and Pixabay are a few great online free libraries of royalty free images you can use for your thumb nails and videos!
When using words in a thumbnail:
*Keep the words simple
*Word count should be under 5 words
*Make the font large and easy to read – think block like